My name is Maurice Tyson and let me just state for the record, when it comes to snacks, I'm very particular. That's what I believe is missing from the vocabulary of foodies. With that ideal in mind, I recalled the fresh baked chewy / crunchy taste of my mother's homemade chocolate chip cookies. The vision? To create small, distinctive batches of these cookies for your taste buds to hold on to and never let go! I used to bake them and send as holiday gifts but the demand came to the point where people said they wanted them on a regular basis. So, there you have it, America - a childhood memory becomes a dream fulfilled!